Words Lee Curtis

A must-read becomes a must-watch as It Ends With Us, the BookTok sensation that saw self-published writer Colleen Hoover blossom into a bestselling author, comes to the big screen.

While her real-life husband plays dress up with Hugh Jackman for the summer’s big bromance Deadpool & Wolverine, Blake Lively takes the lead of this authentic and emotional romance-driven drama. She stars as Lily Bloom, an ambitious yet wistful woman looking to make a fresh start in a new city where she can fulfil her dream of opening a business. And it’s in her flower shop where she encounters Justin Baldoni’s tall, dark, and handsome neurosurgeon Ryle Kincaid and the two make an instant connection.

But just as quickly as their meet-cute flowers into a passionate romance, love suddenly withers when Ryle reveals a side of himself that triggers trauma from Lily’s past. Now locked in the last sort of relationship she ever wanted, Lily finds a ray of light as Atlas Corrigan – her childhood sweetheart played by Brandon Sklenar – comes back into her life to give her a way out.

But the strength Lily needs must come from within as she faces a decision that will define her future in an adaptation of the book everybody was reading and nobody could put down.

#BookTok Bestseller

Word of mouth has always worked wonders in the world of book sales and social media cultivates this marketing to all-new levels. Though originally published in 2016, it was at the height of the pandemic where It Ends With Us and Colleen Hoover rose to an incredible popularity that nobody predicted. The somewhat overnight success is owed largely to the subcommunity on TikTok known as BookTok, where book lovers passionately share, discuss, and recommend their favourite reads. It’s here where #CoHo became a trending phenomenon which led to It Ends With Us rising to #1 on both The New York Times and The Sunday Times bestsellers lists with over a million copies sold all over the world.